This video combined stop motion with digital animation. We built props out of paper by hand, so it was important to communicate with our clients throughout the process so that we could avoid re-shoots. Storyboards and production shots kept stakeholders at eBay in the loop and helped us deliver fantastic videos on schedule.
While the low frame rate of traditional stop motion animation can feel fun and quirky, it wasn't always a good match alongside the 2D digital Animation. I improved our stop motion shots by adding in-between frames and re-animating the photographed assets to move smoothly.
eBay wanted a new tactile style for this series of videos, but they also needed flexibility to edit dates and titles down the road. Stop Motion with digital animation on top was the perfect solution. I helped form the concept and created multiple demos to showcase the new style to our clients.
This series required a precise color story. While we did our best to find real materials to match these colorful palettes, the real magic happened in the color correction phase.