Center for Community Investment

How do you engage an audience on complex city planning topics like "assessing the enabling environment" and "capital absorption frameworks"? With an animated explainer video, of course!

Draw on FX

Artist Julia Cone created the assets for this project, featuring rough edges and textures. To compliment the style, I created custom reveals and transitions using scribble on effects made just for this project.

The content for this video was dense with complex information targeted at a specific audience. To simplify the ideas, we walked viewers through the information piece by piece, keeping them engaged with fun animations.